Yellow is our colour and its great! It's a colour that means one thing in WA - the RAC - and we intend to keep it that way. With such importance comes great responsibility. We must use yellow carefully and with purpose. RAC Yellow must always be the main colour in any artwork produced.

Our secondary colour palette helps our RAC Yellow pop, and has been optimised for digital use to provide flexibility. For digital use only we have added two darker diesel colours and two cool grey colours required to provide contrast for various devices including mobile. These are not to be applied to any print collateral.

Please read the following carefully and apply with restraint.

Helpful tips

  • RAC Yellow must always be the main colour on any artwork
  • When choosing colours, follow the recommendations below
  • Remember, just because you can use a colour, doesn’t mean you should
  • Ensure colours aren't overused resulting in a visually confusing and ineffective piece of communication


Colours and Use

RAC Yellow
#FFD100
rgb (255,209,0)

  • RAC Yellow is the primary brand colour.
  • Should be the background colour (where appropriate) and applicable for items such as flash banners.
  • Preferred headline colour on photographs if legible.

White
#FFFFFF
rgb (255,255,255)


  • Preferred background colour for RAC website(s).
  • May be used where appropriate for text (see formatting)
  • Note: Do not use White text on RAC Yellow or vice versa.

Secondary colours

Digital Diesel suite

Deep Diesel
#425563
rgb (66,85,99)

  • Primary text colour on a RAC Yellow background.

  • May be used as a background colour. However, preference should be given to Deepest Diesel in first instance and then Deeper Diesel.

Deeper Diesel
#33424D
rgb (51,66,77)

  • Secondary text colour for headings and subheadings.
  • May be used as a background colour. However, preference should be given to Deepest Diesel.

Deepest Diesel
#182D3C
rgb (24,45,60)

  • Body copy text on a White background.
  • Preferred background colour if RAC Yellow or White cannot be applied.
  • Do not use this colour on a RAC Yellow background.
  • Replaces black and 80% grey.

Lights

Light Grey
#E9EEF2
rgb (233,238,242)

  • Background colour on RAC website or within an eDM only

  • Used as body copy on any Digital Diesel suite background

Grey
#D3D8DB
rgb (211,216,219)

  • Used as a background colour on the RAC website or within an eDM only
  • May be used as body copy on any Digital Diesel suite background

Light yellow
#FCF2C0
rgb (252,242,192)

  • Used for breakout boxes when primary or secondary colours are not suitable
  • May be used within tables (restricted use only)
  • May be used a background colour on RAC website or within an eDM (restricted use only)

Restricted use

Use with restraint

May be used as accents, outlines and minor elements in complex tables and graphics/illustrations.

Deep Orange
#ED8D00
rgb (237,139,0)

  • Should never be used as a text colour or background colour.

Mid Orange
#F2A900
rgb (242,169,0)

  • Should never be used as a text colour or background colour.

Mid diesel
#768692
rgb (118,134,146)

Used only to indicate inactive options - buttons or hyperlinks (restricted use only).

Light diesel
#A5B6C2
rgb (165,182,194)

Used only to indicate inactive options - buttons or hyperlinks (restricted use only).

Colour combinations

Please refer to the colour palette for recommendations on colour use, specific template sections, or speak to a representative from the design or brand team for assistance.

 

Palette_HighLowContrast

A high contrast colour (active use) combination should be used for text and buttons so they adhere to web accessibility standards.

Low contrast text can be used for inactive interactive items only, but never yellow on white.

A low contrast colour combination (shown below) can be used for breakout boxes (cool greys) and navigation subsections (Digital Diesel Suite).

Avoid white text on RAC yellow. Use diesel text instead.

Never use White text on an RAC Yellow background within the digital realm.

RAC Yellow or Pale Yellow text should not be used on a White background.

Avoid white text on RAC yellow. Use diesel text instead.

Black should not be used under any circumstance on any digital collateral. Deepest Diesel has been created to replace this colour.